A UX-first Rebranding and Redesign for Local E-commerce
Date
Date
Oct - Dec 2024
Oct - Dec 2024
Team members
Team members
Beth Callen, Sakshi Rane, Manvi Tandon
Beth Callen, Sakshi Rane, Manvi Tandon
Project Overview
D’s Delights is a black woman-owned e-commerce business based in Brooklyn, NY that produces handmade jewelry pieces. The designer and owner Deidra McNish-Brown is a full-time nurse who also handles everything from jewelry design to sales, marketing and social media.
How might we: improve D’s Delights digital presence that best showcases the branding identity while also driving traffic?
Working closely with Deidra, we aligned on 4 core objectives:
Increase website traffic and conversion rate
Position D's Delights as a intentional, original, and thoughtfully crafted brand
Strengthen brand storytelling to connect customers with the founder's vision
Expand market reach to younger, brand-conscious jewelry consumer
D’s Delights is a black woman-owned e-commerce business based in Brooklyn, NY that produces handmade jewelry pieces. The designer and owner Deidra McNish-Brown is a full-time nurse who also handles everything from jewelry design to sales, marketing and social media.
How might we: improve D’s Delights digital presence that best showcases the branding identity while also driving traffic?
Working closely with Deidra, we aligned on 4 core objectives:
Increase website traffic and conversion rate
Position D's Delights as a intentional, original, and thoughtfully crafted brand
Strengthen brand storytelling to connect customers with the founder's vision
Expand market reach to younger, brand-conscious jewelry consumer
Methodology
Methodology
Social Media Audit
Social Media Audit
Heuristic Analysis
Heuristic Analysis
Baseline User Interview
Baseline User Interview
User Testing
User Testing
Timeline
Timeline
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Insights
Key Recommendations
Key Recommendations
