Inspired Minds Art Center Digital Presence Optimization
Date
Date
Date
Nov - Dec 2025
Nov - Dec 2025
Nov - Dec 2025
Team Members
Team Members
Team Members
Riley Knowles, Dhruvi Mehta
Riley Knowles, Dhruvi Mehta
Riley Knowles, Dhruvi Mehta
Project Overview
The Inspired Minds Art Center represents a common challenge for local small businesses in the digital landscape: its online presence was not up to date with its growth, and much conversion potential remained untapped.
Founded in January 2020 by Sinéad Whiteside and Susan Guerra, this woman-owned arts education hub in Buda, Texas required a comprehensive digital transformation to support their ongoing expansion in business scale and clientele, as well as to fill summer 2026 camp enrollments.
Upon discussion with Sinead and Susan, we approached the project with the following objectives:
Enhance user experience through technical improvements.
Increase organic search visibility to drive qualified traffic from local families.
Implement sustainable analytics infrastructure for business owners to track ongoing performance.
The Inspired Minds Art Center represents a common challenge for local small businesses in the digital landscape: its online presence was not up to date with its growth, and much conversion potential remained untapped.
Founded in January 2020 by Sinéad Whiteside and Susan Guerra, this woman-owned arts education hub in Buda, Texas required a comprehensive digital transformation to support their ongoing expansion in business scale and clientele, as well as to fill summer 2026 camp enrollments.
Upon discussion with Sinead and Susan, we approached the project with the following objectives:
Enhance user experience through technical improvements.
Increase organic search visibility to drive qualified traffic from local families.
Implement sustainable analytics infrastructure for business owners to track ongoing performance.
The Inspired Minds Art Center represents a common challenge for local small businesses in the digital landscape: its online presence was not up to date with its growth, and much conversion potential remained untapped.
Founded in January 2020 by Sinéad Whiteside and Susan Guerra, this woman-owned arts education hub in Buda, Texas required a comprehensive digital transformation to support their ongoing expansion in business scale and clientele, as well as to fill summer 2026 camp enrollments.
Upon discussion with Sinead and Susan, we approached the project with the following objectives:
Enhance user experience through technical improvements.
Increase organic search visibility to drive qualified traffic from local families.
Implement sustainable analytics infrastructure for business owners to track ongoing performance.
The Inspired Minds Art Center represents a common challenge for local small businesses in the digital landscape: its online presence was not up to date with its growth, and much conversion potential remained untapped.
Founded in January 2020 by Sinéad Whiteside and Susan Guerra, this woman-owned arts education hub in Buda, Texas required a comprehensive digital transformation to support their ongoing expansion in business scale and clientele, as well as to fill summer 2026 camp enrollments.
Upon discussion with Sinead and Susan, we approached the project with the following objectives:
Enhance user experience through technical improvements.
Increase organic search visibility to drive qualified traffic from local families.
Implement sustainable analytics infrastructure for business owners to track ongoing performance.
Methodology
Methodology
Methodology
Methodology
Stakeholder Interviews
with founders to align business priorities with technical solutions.
Stakeholder Interviews
with founders to align business priorities with technical solutions.
Stakeholder Interviews
with founders to align business priorities with technical solutions.
Stakeholder Interviews
with founders to align business priorities with technical solutions.
SEO Audit
identifying performance bottlenecks, indexing issues, and ways to boost website authority.
SEO Audit
identifying performance bottlenecks, indexing issues, and ways to boost website authority.
SEO Audit
identifying performance bottlenecks, indexing issues, and ways to boost website authority.
SEO Audit
identifying performance bottlenecks, indexing issues, and ways to boost website authority.
Keyword research
revealing high-intent search terms used by local families seeking children's art and theatre programs, with content strategy recommendations.
Keyword research
revealing high-intent search terms used by local families seeking children's art and theatre programs, with content strategy recommendations.
Keyword research
revealing high-intent search terms used by local families seeking children's art and theatre programs, with content strategy recommendations.
Keyword research
revealing high-intent search terms used by local families seeking children's art and theatre programs, with content strategy recommendations.
Social Media Analytics
assessing existing social media channels to identify traffic-driving opportunities and audience engagement patterns.
Social Media Analytics
assessing existing social media channels to identify traffic-driving opportunities and audience engagement patterns.
Social Media Analytics
assessing existing social media channels to identify traffic-driving opportunities and audience engagement patterns.
Social Media Analytics
assessing existing social media channels to identify traffic-driving opportunities and audience engagement patterns.
Timeline
Timeline
Timeline
Timeline
Kickoff
Development Phase
Final Presentation & Delivery
Final Presentation & Delivery
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 1 - 2
Week 1 - 2
Week 1 - 2
Design Phase
Kickoff
Kickoff
Week 2 - 5
Week 2 - 5
Week 2 - 5
Development Phase
Development Phase
Development Phase
Week 5 - 6
Week 5 - 6
Week 5 - 6
Final Presentation & Delivery
Final Presentation & Delivery
Final Presentation & Delivery
Process & Insights
Technical SEO
Technical SEO
Technical SEO
We began by completing a comprehensive SEO audit utilizing industry-standard tools including PageSpeed Insights and Semrush. To move beyond identification toward strategic prioritization, we integrated audit findings with Google Analytics data, enabling impact assessment based on actual user behavior patterns.
Our analysis revealed that 71.6% of site traffic originated from mobile devices, establishing mobile optimization and page load time reduction as critical priorities for reducing abandonment rates.
At the same time, Wix analytics uncovered that existing blog content generated minimal engagement or organic visibility, which is a significant missed opportunity. We flagged this to be critical for improving search indexing and capturing organic traffic through existing assets.
We began by completing a comprehensive SEO audit utilizing industry-standard tools including PageSpeed Insights and Semrush. To move beyond identification toward strategic prioritization, we integrated audit findings with Google Analytics data, enabling impact assessment based on actual user behavior patterns.
Our analysis revealed that 71.6% of site traffic originated from mobile devices, establishing mobile optimization and page load time reduction as critical priorities for reducing abandonment rates.
At the same time, Wix analytics uncovered that existing blog content generated minimal engagement or organic visibility, which is a significant missed opportunity. We flagged this to be critical for improving search indexing and capturing organic traffic through existing assets.
We began by completing a comprehensive SEO audit utilizing industry-standard tools including PageSpeed Insights and Semrush. To move beyond identification toward strategic prioritization, we integrated audit findings with Google Analytics data, enabling impact assessment based on actual user behavior patterns.
Our analysis revealed that 71.6% of site traffic originated from mobile devices, establishing mobile optimization and page load time reduction as critical priorities for reducing abandonment rates.
At the same time, Wix analytics uncovered that existing blog content generated minimal engagement or organic visibility, which is a significant missed opportunity. We flagged this to be critical for improving search indexing and capturing organic traffic through existing assets.
On-Page SEO & Content Strategy
On-Page SEO & Content Strategy
On-Page SEO & Content Strategy
On-Page SEO & Content Strategy
Through synthesis of demographic data and stakeholder consultation, we defined our primary target audience as mothers aged 24-54 within Buda TX and the greater Austin metropolitan area. This segmentation informed our content market strategy, conducted using insights from Answer the Public and review of Inspired Minds' existing class portfolio.
Through synthesis of demographic data and stakeholder consultation, we defined our primary target audience as mothers aged 24-54 within Buda TX and the greater Austin metropolitan area. This segmentation informed our content market strategy, conducted using insights from Answer the Public and review of Inspired Minds' existing class portfolio.
Through synthesis of demographic data and stakeholder consultation, we defined our primary target audience as mothers aged 24-54 within Buda TX and the greater Austin metropolitan area. This segmentation informed our content market strategy, conducted using insights from Answer the Public and review of Inspired Minds' existing class portfolio.
Social Media Analytics
Social Media Analytics
Social Media Analytics
Social Media Analytics
As the stakeholders had expressed their frustration with assessing their investments and performance on Meta Ads, we took the time to look into the campaign data and address the knowledge gap, providing high-level interpretations that connected specific metrics to strategic business objectives. In addition, we also offered clear guidance and demos for optimization.
As the stakeholders had expressed their frustration with assessing their investments and performance on Meta Ads, we took the time to look into the campaign data and address the knowledge gap, providing high-level interpretations that connected specific metrics to strategic business objectives. In addition, we also offered clear guidance and demos for optimization.
As the stakeholders had expressed their frustration with assessing their investments and performance on Meta Ads, we took the time to look into the campaign data and address the knowledge gap, providing high-level interpretations that connected specific metrics to strategic business objectives. In addition, we also offered clear guidance and demos for optimization.
Storytelling
Storytelling
Storytelling
Storytelling
Finally, we developed a narrative-driven slide deck that guided stakeholders from current-state assessment through strategic recommendations. The presentation laid out technical issues in business terms, connecting each optimization opportunity to expected enrollment impact. Prioritized recommendations were ranked by implementation effort versus expected results, creating a clear roadmap for both quick wins and longer-term improvements.
Finally, we developed a narrative-driven slide deck that guided stakeholders from current-state assessment through strategic recommendations. The presentation laid out technical issues in business terms, connecting each optimization opportunity to expected enrollment impact. Prioritized recommendations were ranked by implementation effort versus expected results, creating a clear roadmap for both quick wins and longer-term improvements.
Finally, we developed a narrative-driven slide deck that guided stakeholders from current-state assessment through strategic recommendations. The presentation laid out technical issues in business terms, connecting each optimization opportunity to expected enrollment impact. Prioritized recommendations were ranked by implementation effort versus expected results, creating a clear roadmap for both quick wins and longer-term improvements.
Key Recommendations
Key Recommendations
Key Recommendations
Key Recommendations
Outcome & Reflection
Outcome & Reflection
Outcome & Reflection
Outcome & Reflection
Our team presented our final slide deck to Professor Sahirah Johnson in person and sent our deliverables to clients via email.
This engagement reinforced the value of data-informed decision-making in marketing, UX design and beyond. Working with real stakeholders and business constraints sharpened my ability to translate data insights into actionable recommendations and strengthened my proficiency with SEO and data analytics tools.
A designer by trade, given the opportunity, I would love to implement some of the recommendations we proposed, to incorporate them into a website redesign, and to use methods like A/B testing to validate. Embedding SEO and UX best practices into the website design would provide Inspired Minds with durable competitive positioning in their local market.
Our team presented our final slide deck to Professor Sahirah Johnson in person and sent our deliverables to clients via email.
This engagement reinforced the value of data-informed decision-making in marketing, UX design and beyond. Working with real stakeholders and business constraints sharpened my ability to translate data insights into actionable recommendations and strengthened my proficiency with SEO and data analytics tools.
A designer by trade, given the opportunity, I would love to implement some of the recommendations we proposed, to incorporate them into a website redesign, and to use methods like A/B testing to validate. Embedding SEO and UX best practices into the website design would provide Inspired Minds with durable competitive positioning in their local market.
Our team presented our final slide deck to Professor Sahirah Johnson in person and sent our deliverables to clients via email.
This engagement reinforced the value of data-informed decision-making in marketing, UX design and beyond. Working with real stakeholders and business constraints sharpened my ability to translate data insights into actionable recommendations and strengthened my proficiency with SEO and data analytics tools.
A designer by trade, given the opportunity, I would love to implement some of the recommendations we proposed, to incorporate them into a website redesign, and to use methods like A/B testing to validate. Embedding SEO and UX best practices into the website design would provide Inspired Minds with durable competitive positioning in their local market.
This project was made possible through Professor Sahirah Johnson's constructive feedback and generous resource sharing, alongside the collaborative efforts and insights of my talented teammates.