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Hi! I am Sandra ( ദ്ദി ˙ᗜ˙ )
Hi! I am Sandra ( ദ്ദി ˙ᗜ˙ )
Hi! I am Sandra ( ദ്ദി ˙ᗜ˙ )
UX/Product designer with 3 years of experience turning ambiguity into products, brands, and experiences.
UX/Product designer with 3 years of experience turning ambiguity into products, brands, and experiences.
Designing flows that guide, systems that grow.
A Streamlined Path to Licensing: B2B Portal Redesign
Improving license application and renewal flow for NYC Department of Consumer and Worker Protection (DCWP), reducing completion time by an estimated 30% and reduced IT support requests by 67%.
Client Project
User Flow Redesign
A Streamlined Path to Licensing: B2B Portal Redesign
Improving license application and renewal flow for NYC Department of Consumer and Worker Protection (DCWP), reducing completion time by an estimated 30% and reduced IT support requests by 67%.
Client Project
User Flow Redesign
A Streamlined Path to Licensing: B2B Portal Redesign
Improving license application and renewal flow for NYC Department of Consumer and Worker Protection (DCWP), reducing completion time by an estimated 30% and reduced IT support requests by 67%.
Client Project
User Flow Redesign
Surfacing Intelligence: AI Platform UX Transformation
Led core user flow redesign for HeyContext, an AI-powered productivity platform, to increase feature discoverability and accelerate adoption. Developed an accompanying design system to support scalability. Currently in active implementation.
AI Product Development
Design System & User Flow
Surfacing Intelligence: AI Platform UX Transformation
Led core user flow redesign for HeyContext, an AI-powered productivity platform, to increase feature discoverability and accelerate adoption. Developed an accompanying design system to support scalability. Currently in active implementation.
AI Product Development
Design System & User Flow
Surfacing Intelligence: AI Platform UX Transformation
Led core user flow redesign for HeyContext, an AI-powered productivity platform, to increase feature discoverability and accelerate adoption. Developed an accompanying design system to support scalability. Currently in active implementation.
Product Development
Design System & User Flow
Surfacing Intelligence: AI Platform UX Transformation
Led core user flow redesign for HeyContext, an AI-powered productivity platform, to increase feature discoverability and accelerate adoption. Developed an accompanying design system to support scalability. Currently in active implementation.
AI Product Development
Design System & User Flow
Piecemeal to Full-course: Design System for Beli
Building design system from scratch for a restaurant tracking and review mobile app to resolve inconsistencies and improve accessibility. UI kit published to Figma Community with 32 adoptions and counting.
Speculative Redesign
Mobile App Design System
Piecemeal to Full-course: Design System for Beli
Building design system from scratch for a restaurant tracking and review mobile app to resolve inconsistencies and improve accessibility. UI kit published to Figma Community with 32 adoptions and counting.
Speculative Redesign
Mobile App Design System
Piecemeal to Full-course: Design System for Beli
Building design system from scratch for a restaurant tracking and review mobile app to resolve inconsistencies and improve accessibility. UI kit published to Figma Community with 32 adoptions and counting.
Speculative Redesign
Mobile App Design System
Crafting content and brand presence that resonates and endures.
120%
increase in traffic,
4 group sales since rebranding & GTM campaign
GoHarderTravel
GoHarderTravel
Climbing-focused guided adventures
Climbing-focused guided adventures
Brand identity and website IA redesign to improve traffic and conversion.
Brand identity and website IA redesign to improve traffic and conversion.
D's Delights
D's Delights
D's Delights
Handcrafted jewelry e-commerce
based in Brooklyn, NY.
Handcrafted jewelry e-commerce
based in Brooklyn, NY.
200+
illustrations and rapid prototyping for Clinical Research Glossary Project's relaunch (Feb 2024)
Multi-Regional Clinical Trials Center of Brigham and Women's Hospital and Harvard
